How to Get a Business Website in 2026: DIY or Hire (With Real Costs)
DijiMagic · July 28, 2026 · 9 min read
There are three ways to get a business website in 2026. You can build it yourself with a website builder, build it yourself on WordPress with some technical effort, or hire a freelancer or an agency. Doing it yourself takes a few days and a small budget; hiring starts at 7,000 to 15,000 TL for entry-level packages in the Turkish market and reaches 150,000 TL for custom corporate projects. This guide compares the three paths from a neutral standpoint, shares sourced price tables and covers the hidden costs vendors rarely mention.
Tens of thousands of businesses make this decision every month. According to Google Ads Keyword Planner data we pulled in July 2026, "web sitesi kurma" (building a website) averages 6,600 monthly searches in Turkey, "web site kurmak" another 6,600, "internet sitesi kurma" and "internet sitesi kurmak" a combined 5,800, and "kurumsal web tasarımı" (corporate web design) 2,900, while the broader "web tasarım" reaches 18,100. Advertisers pay 44 to 198 TL per click on the main keyword, which shows how fierce the commercial competition is. Competition is fierce, yet neutral information is scarce; this guide fills that gap.
What Are the Three Ways to Get a Website?
The right path depends on your budget, your urgency and the job the site will do. We put the three options side by side using the same criteria.
| Website builder | WordPress | Freelancer or agency | |
|---|---|---|---|
| Technical skill | None needed, drag and drop editing | Basic level required | None needed, an expert runs the project |
| Time | 1 to 2 days | 1 to 2 weeks | A few weeks depending on scope |
| Starting cost | Monthly subscription plus a domain | Domain, hosting and a theme | Entry packages from 7,000 to 15,000 TL |
| Design flexibility | Limited to templates | Broad via themes and plugins | Fully custom design possible |
| Ownership and portability | You stay locked to the platform | Full control is yours | Depends on the contract, always ask |
| Best for | Fast, low-budget starts | Those willing to invest time and learn | Businesses targeting a corporate look and conversions |
A simple rule of thumb helps. If the site will only serve as a digital business card, a builder is enough. If it will grow with content, a blog and a multi-page structure, WordPress makes sense. If the site will be your customer acquisition channel, carrying forms, quote flows and ad campaigns, hiring a professional gets most businesses to results faster.
Website Costs in 2026: A Sourced Price Table
Most results you see when searching for prices are agencies' own sales pages, which is why the numbers are inconsistent. In the same dataset, "web tasarım fiyatları" (web design prices) gets 1,000 monthly searches and "web sitesi yaptırma" (having a website made) 480, with clicks costing 35 to 185 TL. We compiled the table below from publicly published price statements and noted the source on every row.
| Site type | Price range (July 2026) | Source |
|---|---|---|
| Entry-level brochure site | 7,000-15,000 TL | Published package by webtasarimji.com |
| Standard corporate site | 20,000-35,000 TL | Statement by erpin.com.tr |
| Custom corporate site | 40,000-150,000 TL | Statement by edvido.com |
| E-commerce site | 40,000-380,000 TL | Public industry statements |
| Marketplace overall range (all types) | 3,500-120,000 TL | Armut price index |
The real story in this table is the width of the ranges. According to Erpin's own statement, quotes for the same corporate site job can vary between 15,000 TL and 150,000 TL. That tenfold gap usually comes from scope ambiguity, not quality. When requesting quotes, ask in writing for the page count, whether the design is custom, content entry, mobile compatibility and post-delivery support; only compare two quotes over the same scope breakdown.
Hidden Costs: Domain, Hosting, SSL and Maintenance
The true cost of a website does not end with the build fee. There are recurring annual items that competitor guides barely mention, and over the years they can exceed the initial build cost.
- Domain name. Renewed every year. Verify that the domain is registered in your name or your company's name; a domain registered to the agency means your site can be held hostage later.
- Hosting. Paid yearly, and package costs rise as your traffic grows. Ask whether you get access to the hosting panel.
- SSL certificate. The certificate browsers require for a secure connection. Many hosting packages include it for free; if a quote lists it as a separate paid item, ask why.
- Maintenance and updates. WordPress sites in particular need regular theme, plugin and security updates. Clarify the scope and fee of any monthly maintenance agreement up front.
- Content, images and licenses. Have the contract state whether the licenses for stock images and fonts belong to you and whether you can keep using them if you switch providers.
How to Build a Website Step by Step
- 1Define the goal. Decide which action you expect from visitors; a call, a form, a WhatsApp message or a purchase. The design and page structure follow from that answer.
- 2Buy the domain in your own name. Whoever builds the site, you should purchase the domain and keep your own email in the registration details.
- 3Choose your path. Use the comparison table above; builder, WordPress or hiring.
- 4Prepare the content first. Projects that start before texts, photos and references are ready are the ones that drag on the most.
- 5Test mobile and speed. Most visitors arrive on a phone; open every page on a phone and check readability and loading speed.
- 6Set up measurement. Complete Google Analytics and Search Console setup before launch; you cannot improve a site you do not measure.
- 7Launch and start working on visibility. Being live does not mean being found; visibility is a separate job.
After launch, visitors come from two channels. Lasting visibility is built with search engine optimization; our guide to what SEO is explains that side. For fast results you need ads; our Google advertising guide walks through the setup step by step.
A Hiring Checklist to Protect Yourself
Because nearly every result in the price searches is a seller, you will not find this section in competitor guides. Take this list into the quote meeting.
- Who will the domain and hosting be registered to. The right answer is you; otherwise your site becomes a bargaining chip when you want to switch agencies.
- Is the source code delivered with the site files. When the project ends you should receive a full backup and all access credentials.
- Can the site be moved to another host. A site built on an agency's closed proprietary panel means indefinite dependence on that agency.
- Are annual renewal, maintenance and extra page fees clearly stated in the contract. Fees that surface later are the most common complaint in this market.
- Ask for a line-by-line scope breakdown behind a very low quote. You are in a market where the same job can be quoted between 15,000 and 150,000 TL; cheap quotes are usually built by shrinking the scope.
- Open reference sites on your phone. Real client sites, not the agency's own showcase, tell you about speed and mobile quality.
Your Website's Job Is Conversion, Not Traffic
Here is the truth the industry rarely discusses. A website earns money not through visitor counts but through the rate at which it turns visitors into customers. The placement of the form, the clarity of the headlines, the visibility of the WhatsApp button and the loading speed of the page determine results more than the beauty of the design. Whether you build or hire, ask a single question of every page; what action does this page want from the visitor.
“The most expensive website is not the badly designed one, it is the one that cannot turn visitors into customers. Before discussing what you paid, discuss how many of every hundred visitors actually contact you.”
What Should a Corporate Website Include?
In our data, "kurumsal web tasarımı" (corporate web design) is searched 2,900 times a month and "kurumsal web sitesi" (corporate website) 590 times, yet the results are full of definition posts and sales pages. The minimum structure of a corporate site is well established, and you can check the scope of any quote against this list.
- Homepage. A layout that states what you do and who you do it for in the first screen, with a single clear call to action.
- About and team. The most-read page for corporate trust; it should carry real photos and concrete facts.
- Product or service pages. Open a separate page for every main service; services crammed into a single page do not show up in search.
- References and projects. Concrete work examples persuade better than a price list.
- Contact page and form. Phone, address, map and a working form; test that submissions reach your inbox before launch.
- Privacy, cookie and data protection pages. Required both legally and for the approval processes of ad accounts.
Your website is ready, so where will customers come from?
DijiMagic connects your website to Google and Meta ads from a single AI-powered panel, produces your SEO content and measures which visitor turns into a customer. Start without agency fees; your first 7 days are free.
Start 7-Day Free TrialFrequently Asked Questions
How much does it cost to have a website made?
Based on public statements from July 2026, entry-level brochure sites run 7,000 to 15,000 TL, standard corporate sites 20,000 to 35,000 TL, and custom corporate projects 40,000 to 150,000 TL in the Turkish market. E-commerce projects range from 40,000 to 380,000 TL depending on scope. Always request the quote together with a scope breakdown.
How much is the cheapest website?
According to the Armut price index, simple site jobs start at around 3,500 TL. If you build it yourself with a website builder, the starting cost is only the monthly subscription and the domain fee. On the lowest quote, always ask who the domain is registered to and what is excluded from scope.
How do I set up a website?
First define the action you expect from visitors and buy the domain in your own name. Then choose between a builder, WordPress or hiring, and prepare your content and images. Test mobile compatibility, speed and measurement setup before going live.
Can I get a website for free?
Technically yes, through the free plans of website builders. On free plans, however, you usually cannot connect your own domain and the platform's branding appears on the page, which weakens how your business is perceived. For commercial use we recommend at least a paid plan that connects your own domain.
Ready-made template or custom design?
In common market pricing, template-based sites sit in the 8,000 to 20,000 TL band while custom design projects start at 30,000 TL and above. A template is enough for a fast, economical start; if you want to stand apart from competitors and need special functionality, custom design is the way. Decide based on the job the site must do, not on the budget alone.
How many days does a website take?
With a website builder you can go live in 1 to 2 days; a WordPress setup usually takes 1 to 2 weeks. In hired projects the timeline depends on scope, and most delays come not from design but from content being delivered late. To shorten the process, prepare texts and images up front.
Sources: price ranges compiled from publicly published packages and statements by webtasarimji.com, erpin.com.tr and edvido.com, and from the Armut website build price index (July 2026). Search volume and click cost data pulled by our team via Google Ads Keyword Planner (Turkey, July 2026).